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All About The New Google Penguin Update

It was way back in April 2012 when Google first unveiled Penguin with efforts of catching websites that are deemed to spam its search results. This is in particular to those that are buying links or getting them via link networks that are primarily designed to boost rankings in Google. But after few years, there were several updates that were implemented to Penguin and now come another update, which is Penguin 4.0, announced on September 23. A number of SEO experts have agreed that this update is a major boon for SEO companies that perform legitimate SEO strategies.

And there are a number of reasons to why the new Penguin update makes many so excited like the following:

Number 1. Algorithm devalues links instead of punishing websites – rather than penalizing the entire website, this new Penguin version is devaluing spam links. Penguin was punitive in nature when it was first launched. Meaning, if your page was affected, then the entire site will be demoted in search without getting clear instruction or explanation to how it can be recovered.

Due to the harshness of Penguin coupled with misinformation that surrounds the algorithm at the same time, it creates contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.

Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. With the update to Penguin, Google are in the better position of assessing links quickly. Meaning, no more waiting time for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. This shift pushes the SEO industry away from manipulation and towards real strategies. The truth is, real marketing is what most of the respected and successful SEOs are involved. On the other hand, some of the shady companies and individuals claim that they’re SEOs while what they truly do is just provide spammy services.

New Penguin update is another challenge for unscrupulous agencies as websites that are propped to be spam would be devalued, which will provide greater gains for those who are securing links legitimately.