Why Video Quality is King
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
We now live in a world where consumers’ prerequisites have reached the level where even a mere cup of coffee handed over by a provider must match with how a consumer on the go drinks his coffee. In another sense, if you offer coffee in a cup with a small opening for straw or what have you, not everyone is pleased and some may even be aggrieved and wrongs if this type of cup would cause spills.
In the marketing world, information dissemination is something very important. The importance of content is seen in the way people have expressed in when they say content is king. Today people do not only want to get things instantly like instant information or instant entertainment, but they also want instant gratification or instant enlightenment. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. And here comes the difference between video quantity and video quality.
When we speak of video quantity, this means that your concern is produce as many videos as you can, but when we speak of video quality, you are more concerned on the kind or quality of videos that you present without much regard on how many videos your can produce. Having a video with great content is something that your consumers will want to see. When people read great articles and inforgraphics, they give much information to the reader but with videos, these also produce emotions that cannot be derived from reading print.
It is therefore right to say that today video is king, although not every kind of video, but only those that give the consumers a great watching experience because they find value in it. Today, around ninety six percent of consumers say that videos have them make their buying decisions and this happens if the content via videos give consumers an instantaneous content comprehension and awareness. Very many people say that when they watch an interesting video, it leaves them with a positive impact of the brand.
Successful selling is about building an emotional connection toward your prospective clients.
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